A sixth generation Texan, Taylor Potts, started out as a graphic designer for ABC Radio Networks where he worked on The American Country Countdown with National Radio Hall of Fame disk jockey Bob Kingsley. And although he still has deep roots in design, the industry has had major changes over the years, and being that Taylor has a curious personality, he followed suit. It is hard to pinpoint exactly what Taylor does best. He has such a vast variety of experience that spans from the many years of working in both in house creative departments and top ranked DFW ad agencies. He has done everything from building and organizing creative departments to working on national award winning campaigns for brands such as Sinclair Oil, Ballpark Buns, The Vitamin Shoppe, MetroPCS, Stetson, Tony Lama, Justin Boots, Kubota, TCU Neeley School of Business, and Sour Jacks, just to name a few. One thing that stands out is his ability at transforming client needs and objectives into creative and innovative solutions. He has a proven ability to lead project phases from initial concept to launch. He is frequently invited to speak at Tarleton State University to business and marketing majors about trends in social media marketing, where he uses the experience as a way to stay on top of new trends and keep a pulse on the industry. Taylor graduated from Full Sail University and has studied music licensing and music supervision at Berklee.
Taylor volunteers and serves on the board of several non profit organizations, such as The Art Project, Brock Youth Association and Brock Incorporation. He is often called upon for his knowledge and expertise as a contributing author for Western Lifestyle Retailer magazine and a judge for various creative competitions put on by organizations such as the Fort Worth Creative COOP.
Taylor has won various awards on both local and national levels, including that from the Dallas Marketing Association, Telly Awards, and American Advertising Federation's Addy awards. A notable achievement of being awarded a special judges Addy award in 2015 for work done for the United Way of Tarrant County.
Taylor is currently the Multimedia Creative Director for the Balcom Agency, located in Fort Worth, Tx.
• Creative Strategy
• Campaign Development
• Social Media Strategy
• Digital Marketing
• Brand Strategy
• Multimedia Production